After a completely unplanned mini-break from blogging (due to illness) I’m back! I definitely needed to take a few days off from the blogging world to get myself back to feeling 100%. But, as always, a little break from blogging (whether planned or not) always gets me excited to come back. I’ve been posting a lot on my social media about how excited I’ve been to share this post and, although it’s taken a little while, it’s finally here.
My Second Time at LFW
In the last year I’ve been so lucky to have had the opportunity to get involved in London Fashion Week. Last season I worked as a digital assistant which I wrote about here. But this year I changed it up and worked in PR. PR isn’t something that I’ve ever had experience in before. However, as a blogger, I’ve always been fascinated by the other side of brand collaborations. If you’re a blogger yourself then you’ll know that reaching out to PRs is something that we do almost daily. I’ve often found myself reaching out to PRs for brand collaborations and have always been grateful for what they do. So, I wanted to learn a bit more about what working as a PR would entail.
I did a bit of research and decided to reach out to a company that I was interested in working for to see if they had anything available for me over London Fashion Week. If I’m completely honest I wasn’t expecting anything to come from it. But, I went for it anyway. There was nothing to lose after all! I was overjoyed when they replied saying that they wanted to meet with me. Even more so when, after the meeting, I got the job! Anyway, fast-forward a few weeks and I was at the office ready for my first day…here’s what I got up to!
A key part of my work experience was day-to-day admin tasks in the office. Given that Fashion Week is the busiest time of the year in the industry, admin tasks were key in the smooth running and organisation of the office. As an intern, admin tasks were a great way for me to learn a bit more about the basics of working for the company. I was using new software specific to fashion PR, organising invitations for the show and helping with seating plans for the show venues. I’m sure for a lot of you admin tasks aren’t exactly something you’d find to be incredibly exciting. For me it was completely the opposite! I found organisation-based jobs to be surprisingly exciting and satisfying.
Photography taken from Vogue Runway.
This was definitely one of my favourite parts of the internship. A huge bonus of working in fashion is getting to see all of the amazing clothes from different brands. I was given the task of delivering outfits to different influencers while they were in the capital. I felt like I was in the Devil Wears Prada. Not only did I get to see some amazing clothes but I also got to discover a bit more about London. I’d often walk from the different destinations so it gave me time to see some of the city.
I’m somewhat familiar with London from my many trips there but it’s not often that you get a chance to explore it properly. Walking around London isn’t something that I get to do a lot as I’m often in a rush. In those cases I’d usually opt for the tube. So, any chance to stroll around the city is an exciting experience! Even if I am working.
Taking my own photos of the runway was a pretty impossible task so a few blurry phone snaps will have to do.
The biggest perk of working at LFW was of course getting to attend the shows themselves! This year I got the chance to attend a presentation and a show on the Friday and Saturday of London Fashion Week. It was such an amazing experience to see the shows come to life after working behind the scenes. When I worked at SS19 in September I didn’t have much of an involvement in the organisation of the shows. This season, however, I was directly involved in the set-up. I think it was the fact that I was helping to put the shows together that gave me a new sense of appreciation for how amazing and essential the PR is to the brands.
Photography taken from Vogue Runway.
This was honestly one of the best experiences I’ve ever had and was definitely one that opened my eyes to the world of PR. As a Fine Art student, I always imagined that I wanted to work in an incredibly creative industry when I graduated university. Until I worked in fashion PR I never thought of PR as being something that could be considered as a creative job. However, I was surprised to find just how creative fashion PR could be. The variety of different tasks and jobs that I was doing for the company was something that I really enjoyed. I’m someone who likes to constantly be challenged and learn different skills whenever I can and this was definitely something that was key in my work experience. Moving from admin, to meeting with clients to attending shows was
If you’re wanting to learn a bit more about the fashion industry then definitely get yourself to LFW if you can! There are so many ways to get involved if you’re looking for your first bit of experience within fashion. Whether you’re wanting to help backstage with dressing or are a keen photographer looking to get some street style images. There’s always something that will interest you. And to anyone who thinks that they haven’t got enough experience to work at LFW, don’t worry! You haven’t got to have a fashion-based degree to work in the fashion industry. I study Fine Art after all! If you want to gain experience then just go for it.