Working at London Fashion Week AW19

After a completely unplanned mini-break from blogging (due to illness) I’m back! I definitely needed to take a few days off from the blogging world to get myself back to feeling 100%. But, as always, a little break from blogging (whether planned or not) always gets me excited to come back. I’ve been posting a lot on my social media about how excited I’ve been to share this post and, although it’s taken a little while, it’s finally here.

My Second Time at LFW

In the last year I’ve been so lucky to have had the opportunity to get involved in London Fashion Week. Last season I worked as a digital assistant which I wrote about here. But this year I changed it up and worked in PR. PR isn’t something that I’ve ever had experience in before. However, as a blogger, I’ve always been fascinated by the other side of brand collaborations. If you’re a blogger yourself then you’ll know that reaching out to PRs is something that we do almost daily. I’ve often found myself reaching out to PRs for brand collaborations and have always been grateful for what they do. So, I wanted to learn a bit more about what working as a PR would entail.

I did a bit of research and decided to reach out to a company that I was interested in working for to see if they had anything available for me over London Fashion Week. If I’m completely honest I wasn’t expecting anything to come from it. But, I went for it anyway. There was nothing to lose after all! I was overjoyed when they replied saying that they wanted to meet with me. Even more so when, after the meeting, I got the job! Anyway, fast-forward a few weeks and I was at the office ready for my first day…here’s what I got up to!

Admin Tasks

A key part of my work experience was day-to-day admin tasks in the office. Given that Fashion Week is the busiest time of the year in the industry, admin tasks were key in the smooth running and organisation of the office. As an intern, admin tasks were a great way for me to learn a bit more about the basics of working for the company. I was using new software specific to fashion PR, organising invitations for the show and helping with seating plans for the show venues. I’m sure for a lot of you admin tasks aren’t exactly something you’d find to be incredibly exciting. For me it was completely the opposite! I found organisation-based jobs to be surprisingly exciting and satisfying.

Photography taken from Vogue Runway.

Clothing Deliveries

This was definitely one of my favourite parts of the internship. A huge bonus of working in fashion is getting to see all of the amazing clothes from different brands. I was given the task of delivering outfits to different influencers while they were in the capital. I felt like I was in the Devil Wears Prada. Not only did I get to see some amazing clothes but I also got to discover a bit more about London. I’d often walk from the different destinations so it gave me time to see some of the city.

I’m somewhat familiar with London from my many trips there but it’s not often that you get a chance to explore it properly. Walking around London isn’t something that I get to do a lot as I’m often in a rush. In those cases I’d usually opt for the tube. So, any chance to stroll around the city is an exciting experience! Even if I am working.

Taking my own photos of the runway was a pretty impossible task so a few blurry phone snaps will have to do.

Attending Shows

The biggest perk of working at LFW was of course getting to attend the shows themselves! This year I got the chance to attend a presentation and a show on the Friday and Saturday of London Fashion Week. It was such an amazing experience to see the shows come to life after working behind the scenes. When I worked at SS19 in September I didn’t have much of an involvement in the organisation of the shows. This season, however, I was directly involved in the set-up. I think it was the fact that I was helping to put the shows together that gave me a new sense of appreciation for how amazing and essential the PR is to the brands.

Photography taken from Vogue Runway.

My Thoughts

This was honestly one of the best experiences I’ve ever had and was definitely one that opened my eyes to the world of PR. As a Fine Art student, I always imagined that I wanted to work in an incredibly creative industry when I graduated university. Until I worked in fashion PR I never thought of PR as being something that could be considered as a creative job. However, I was surprised to find just how creative fashion PR could be. The variety of different tasks and jobs that I was doing for the company was something that I really enjoyed. I’m someone who likes to constantly be challenged and learn different skills whenever I can and this was definitely something that was key in my work experience. Moving from admin, to meeting with clients to attending shows was

If you’re wanting to learn a bit more about the fashion industry then definitely get yourself to LFW if you can! There are so many ways to get involved if you’re looking for your first bit of experience within fashion. Whether you’re wanting to help backstage with dressing or are a keen photographer looking to get some street style images. There’s always something that will interest you. And to anyone who thinks that they haven’t got enough experience to work at LFW, don’t worry! You haven’t got to have a fashion-based degree to work in the fashion industry. I study Fine Art after all! If you want to gain experience then just go for it.

Female Original

29 Comments

  1. Asher Downer
    February 27, 2019

    This is such a good post! The photos are amazing x

    Reply
    1. femaleoriginal
      February 28, 2019

      Thanks Asher! X

      Reply
  2. chloe
    February 28, 2019

    This was such an interesting read! It’s amazing that you get to have a hands on experience with Fashion Week x

    Reply
    1. femaleoriginal
      February 28, 2019

      Glad you enjoyed it! It was such a great experience x

      Reply
  3. W. D. Herstun
    February 28, 2019

    This was so dope. NYFW is on my Bucket List!! Excited to keep watching high fashion & culture develop. Love it.

    Reply
    1. femaleoriginal
      February 28, 2019

      I imagine NYFW would be even more amazing! Thanks for reading 🙂 X

      Reply
  4. Meilifisayo
    February 28, 2019

    Very very interesting I bet I would feel like the devil wear prada if I had to deliver clothes too. Am glad you had such a good time doing it
    http://www.meilifisayo.com

    Reply
    1. femaleoriginal
      March 1, 2019

      Thank you! It really was so much fun to do x

      Reply
  5. Sanel
    February 28, 2019

    Such a good post ! Good luck for the future.

    Reply
    1. femaleoriginal
      March 1, 2019

      Thank you! x

      Reply
  6. Ashley Firth
    February 28, 2019

    What a fabulous experience! I’m so jealous – I’d love to see all those beautiful clothes. The photos on this post are amazing xxx

    Reply
    1. femaleoriginal
      March 1, 2019

      I wish I could take credit for the photos – they’re gorgeous aren’t they! Thank you x

      Reply
  7. Blessing
    March 1, 2019

    Wow! That was such an awesome Fashion PR experience you shared with us here. Makes me want to venture into fashion too, lol.

    Reply
    1. femaleoriginal
      March 1, 2019

      It was so interesting to be a part of it all! Haha love that – get involved! x

      Reply
  8. Becky: The Owlet
    March 1, 2019

    what an incredible experience!! I often feel a bit uncomfortable about emailing PRs – it’s definitely something I need to work on. Well done you for managing to get into London Fashion Week! xx

    Reply
    1. femaleoriginal
      March 1, 2019

      Thank you so much! I was definitely scared of emailing PRs when I first started blogging but I realised that they’re often wanting to work with bloggers just as much as we want to work with them. x

      Reply
  9. aisasami
    March 1, 2019

    Wow, how lucky for you to work at LFW this year! I bet you loved it!

    Reply
    1. femaleoriginal
      March 2, 2019

      Thank you! I did indeed x

      Reply
  10. Anna
    March 2, 2019

    Congrats for being so pro-active and finding opportunities like this! It sounds like a great week for you when you experienced different sides of the industry.

    I actually work in PR myself and I have to say it is a very creative, diverse and interesting industry which encompasses everything from project management and events planning to budgets and crisis communication. It can get overwhelming at times, but it is definitely an interesting jobs which sadly many people have wrong perception of or think it is superficial.

    Lovely post

    xx A. | mylondonandbeyond.wordpress.com

    Reply
    1. femaleoriginal
      March 3, 2019

      Ooh that’s so interesting! I was pleasantly surprised at how creative it felt to me. I’m definitely thinking about working in PR post-university x

      Reply
      1. Anna
        March 30, 2019

        That’s great, I am sure you’ll enjoy it!

        Reply
  11. Aimsy
    March 3, 2019

    Wow! What an amazing opportunity for you. Its always good to see the other side of the ‘job’, definitely makes you appreciate the hard work that you may not necessarily see.
    Sounds like you had great fun at LFW too!

    Thanks for sharing!

    Aimsy xoxo
    https://www.aimsysantics.co.uk

    Reply
    1. femaleoriginal
      March 3, 2019

      I had such a great time! Thanks for reading x

      Reply
  12. Lucie Fox
    March 3, 2019

    This sounds like such an amazing experience!

    Reply
    1. femaleoriginal
      March 3, 2019

      It was really interesting to get involved in! Thank you x

      Reply
  13. Mariya
    March 4, 2019

    Omg, such a great experience! I hope you have many of these in the future!

    Mariya | http://www.brunetteondemand.com/dior-saddle-bag-dupes/

    Reply
    1. femaleoriginal
      March 6, 2019

      Thank you so much! x

      Reply
  14. Kat
    March 14, 2019

    It sounds like you had a really amazing and fun time! I am definitely going to try to do this for the next LFW SS (if I have a holiday from work at that time :D). I really enjoyed reading this, as it’s really great to get a behind the scenes look at a Fashion Week and see how it really runs.

    Reply
    1. femaleoriginal
      March 15, 2019

      Definitely see if you can get some experience there next season! I’m glad I could help 🙂 x

      Reply

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