Recently I’ve completely fallen out of love with Instagram and I know for a fact that I’m not alone in feeling like this. Once one of my favourite social media platforms, Instagram was a great way for me to share life updates and food pics with my friends and family and keep in touch with everyone. When it came to me starting a blog I was excited to start-up another account to accompany it. This enthusiasm continued for about 6 months with me regularly posting and sharing blog updates and pictures that I’d taken with my followers. I loved that I could have two different separate Instagram accounts for blogging and personal uses. However, over the last month or two my love for Instagram has completely faded away. So… I thought I’d share with you all the reasons why I’m over Instagram at the moment.
I’ve heard a lot of bloggers speak about the ‘Instagram Algorithm’ for a while now. And, to be completely honest with you, I’m not entirely sure what that is. However, as far as I’m aware it has to do with the drop in engagement in many of our posts. It’s this drop in engagement that has been my first issue with the platform. It seemed to me that my images were no longer being seen by a lot of my followers and so my likes and comments were dropping significantly. Now, I’m not someone who gets fussed by likes and comments however it annoyed me that my own followers weren’t getting to see my content. What’s the point in sharing images if no one gets to see them??
Honestly I think this is the worst part about Instagram right now. I just feel as if the whole concept of the app has been compromised for advertisements. The number of “swipe up to shop”, “watch my videos” and “paid partnership” advertisements that I’ve seen is just absolutely ridiculous. When did Instagram turn into an online shop?!? I understand completely that Instagram is a huge part of so many people’s income and businesses but I just don’t comprehend why they would change their whole concept to accommodate businesses over personal use. For me the whole concept of it is completely lost at the moment. The only way to gain its credibility back in my eyes is to create a secondary app e.g. Instagram Business. That way the original site could maintain its personal appeal and the business side could flourish.
Continuing on with the theme of business in Instagram; another issue for me is that Instagram seems to have lost the “instant”. With so much focus on advertisement, everything about photos on the platform is staged. I miss the original idea of taking an image and instantly sharing it on your profile. It seems that now everything is carefully curated and edited, and often isn’t even taken on a mobile phone at all. As amazing as it is to see so many great images and aesthetically pleasing feeds it all just feels fake to me.
This isn’t something that has suddenly appeared on Instagram and has actually been a thing for a while. I think that’s probably why it’s the least of my concerns and complaints at the moment when it comes to Instagram. The whole “follow to unfollow” idea happens across all social media platforms and is definitely a huge thing within the blogging community. I think because it happens so frequently I’ve just come to accept it recently, but it is still a huge annoyance!
As always, thank you for reading! I really enjoyed writing a slightly new style of post with this one and hopefully you found it to be an interesting read. What’re your thoughts on Instagram at the moment? Are you still loving it or, like me, are you questioning it’s place? I, for one, am taking a break from the app. Comment your thoughts below because I’d really love to hear them and discuss the topic!